Best location to open barbershop and hair beauty salon in Nairobi-Kenya; The following step is a key one for your business if you’ve done your study on starting a salon and are now ready to make your dream a reality: locating the ideal site! This is without a doubt one of the most crucial choices you must make, and despite the fact that it may not appear so, it might be difficult.
It’s crucial that you thoroughly explore each site to identify a good fit for you and your clientele. There are numerous things to take into account, so we’ve compiled our top suggestions on what to look for when selecting a location for your salon.
Also read Best location to open a salon in Dar es salaam-Tanzania
Best Area to consider in Nairobi.
Make sure that everyone can easily find your salon and that it is located on a road. For instance, South C in Nairobi is a great location because it is a business district and its stores are on the roadways where everyone can see them.
The following are best area to consider in Nairobi, Kenya.
- South C
- South B
Make it simple to discover your salon
Make sure that your salon is easy to find, make sure it found in a road, That every one see it. Example in South C in Nairobi is a best place because it is business area and its shops is on the roads that every one see it.
The store must be clearly visible and reachable by automobile, bystanders, and public transportation while choosing a site. It’s essential to be located somewhere you can be easily reached if you want to have a loyal clientele that will come to you for treatments.
If you want to draw attention, attempt to position your business near a busy intersection or on a major thoroughfare where people may readily see it and stop by for services.
Being located in a well-known area will also make it simpler for potential consumers to find you like South C in Nairobi. It’s straightforward: If people can see you, you’re more likely to draw business than if you’re hidden away and losing it.
To make sure the salon is well illuminated, we’d also advise checking the lighting outside. Make sure the area is adequately lit because many hair and beauty appointments take place outside of regular business hours, such as on weekends and in the evenings.
This will ensure that customers always feel comfortable and welcome. If lighting is an issue, examine if there are any nearby street lights or a place where you can light up your salon.
Put it in a Known and respected Area.
When selecting a location, it’s important that the store is visible and easily accessible by car, passersby and public transport. If you have a dedicated client base that will be continuing to visit you for treatments, it’s vital you are situated somewhere they can actually reach you without too much hassle.
If you want to grab people’s attention, try and make sure that you are located on a main road or in a busy area so they can easily see your business and pop in for treatments.
Being situated in a well-known place will also help new customers easily locate you Like South C in Nairobi. It’s simple – If people can see you, then you are more likely to attract business rather than tucked away losing it!
We’d also suggest looking at the lighting outside of the salon to make sure it’s well lit. Many hair and beauty appointments often take place in out of work hours, such as evenings and weekends, so make sure the area is well lit to ensure clients feel safe and welcome at all times. Check to see if there are street lights around or where it’s possible to light up your salon if lighting is limited.
If you’re not looking to locate within a town or city centre, ensure that your salon has a car park. Free parking will appeal to clients as they won’t have to worry about where to leave their car when visiting you for treatments. Even if you can only offer limited spacing, there’s a relatively fast turnover of clients so spaces will continue to free up quickly throughout the day.
Know the local customer
Perform market research in the area before opening your salon to take into account the demographics of the residents. Think about if your products and services will appeal to the type of client you’d like to draw in. You should already have this in mind.
Once you are aware of your target market, you can design your salon with them in mind. If you want to operate a modern, entertaining, and creative salon, it might be preferable to be close to a city or town; but, if you want to cater to an older customer, the suburbs might be a much better choice. Understanding your local audience is one of the most important lessons to remember.
Study Your Competitors
Consider the neighborhood’s other salons as you look for potential locations for your salon. What services do they provide to customers? What are the treatment’s costs? What areas do they focus on?
Make sure there is a market opportunity for you to establish a location nearby. It would be pointless to open a beauty parlor that provides the same services as one nearby.
As many clients will continue to be loyal to their present salon, you’ll only find yourself in direct rivalry with them and may struggle to draw in new customer.
Set up your salon nearby related businesses
Establishing your salon close to other businesses will help you maintain a profitable business by bringing in new customers. It’s more likely that customers will stop by and make an appointment if you open your shop close to a cluster of small businesses.
But make sure these companies are pertinent and draw in clients who are similar to your own.
The price of opening a salon
When considering the location of your salon, think about how much it’s going to cost you. If you have your sights set on being in a town or city centre, then you should expect to pay much higher costs compared with an outer suburb salon.
You might be keen on a particular area, and it might be really accessible for clients but you must be sure the salon is within your means and budget.
In quieter periods, will you still be able to comfortably pay rent on top of bills and wages? If not, you’ll need to consider a different location.
Take into account the salon’s size
The layout and size of the salon should be taken into consideration, even though the exterior may look fantastic and check all the proper boxes.
If this is your first business, you could believe you need to purchase a large salon with the idea of growing later. But do you really require all this room right now?
If you want to hire out a chair to a freelance makeup artist or other therapist, you might need extra room; otherwise, you might be paying rent and utilities that are simply not necessary.
Conversely, stay away from picking a salon that is too compact because you and your clients need enough room to walk about.
Without it feeling tight and confined. Carefully plan everything you need to fit within the space, including product displays, chairs, mirrors, equipment and waiting area.
Open your business with confidence and pray and ask the help from GOD.