Survey Monkey: A Comprehensive Guide to Online Surveys

Survey Monkey
Survey Monkey

SurveyMonkey is an online platform that allows users to create and send surveys to their desired audience. It offers a range of features such as expert-written templates, customizable options, and a trusted panel of responders. Whether you need to measure employee satisfaction, product performance, customer experience, or market insights, SurveyMonkey has a plan and toolkit for you.

With SurveyMonkey, users can easily create a survey in just a few simple steps. The platform offers sample questions, templates, automatic charts and graphs, and real-time results. Users can customize their survey with question settings, answer choices, logic, and display options. Once the survey is created, users can send it to survey takers and get results. SurveyMonkey also offers advanced features for users who need more in-depth insights from their surveys.

Survey Monkey
Survey Monkey

Overall, SurveyMonkey is a powerful tool for anyone who needs to create and distribute surveys. Its user-friendly interface and range of features make it a popular choice for businesses, researchers, and individuals. Whether you’re conducting market research, gathering customer feedback, or measuring employee satisfaction, SurveyMonkey can help you get the insights you need to make informed decisions.

Key Takeaways

  • SurveyMonkey is an online platform that allows users to create and send surveys to their desired audience.
  • The platform offers a range of features such as expert-written templates, customizable options, and a trusted panel of responders.
  • SurveyMonkey is a powerful tool for businesses, researchers, and individuals who need to conduct market research, gather customer feedback, or measure employee satisfaction.

What is Survey Monkey

Survey Monkey is a cloud-based survey software that enables users to create and send surveys and questionnaires to their target audience. The platform offers a wide range of features, including expert-written survey questions, templates, and AI-powered guidance to help users create effective surveys.

With Survey Monkey, users can easily collect and analyse data from their surveys, allowing them to make data-driven decisions quickly and confidently. The platform also offers a suite of paid back-end programs, including brand insights, market insights, employee experience, customer experience, and product experience.

Survey Monkey is a global leader in online surveys and forms, with over 20 million questions answered daily. The platform is used by businesses of all sizes, including Fortune 500 companies, academic institutions, and non-profit organizations.

Overall, Survey Monkey is a powerful tool for businesses and organizations looking to gain insights from their target audience quickly and efficiently. With its user-friendly interface and advanced features, Survey Monkey makes it easy for anyone to create and send surveys, collect data, and make data-driven decisions.

Getting Started with Survey Monkey

Survey Monkey is a powerful online survey tool that allows users to create custom surveys and collect valuable data. The platform is user-friendly, making it easy for even beginners to create surveys quickly and easily.

To get started with Survey Monkey, users can sign up for a free account on the website. Once signed up, users can create a new survey by selecting the “Create Survey” button on the dashboard.

Survey Monkey offers several different survey templates to choose from, making it easy for users to get started quickly. These templates cover a wide range of topics, including customer satisfaction, employee feedback, and market research. Users can also create their own custom surveys from scratch using the platform’s intuitive survey builder.

The survey builder allows users to add a wide range of question types to their survey, including multiple-choice, open-ended, and rating scale questions. Users can also add skip logic to their survey, allowing them to direct respondents to different questions based on their previous answers.

Once the survey is complete, users can share it with their audience by selecting the “Collect Responses” button. Survey Monkey offers several different ways to collect responses, including email invitations, social media sharing, and embedding the survey on a website.

In conclusion, Survey Monkey is a powerful and user-friendly tool for creating custom surveys and collecting valuable data. With a wide range of templates and question types to choose from, users can create surveys quickly and easily, while still collecting the data they need to make informed decisions.

Designing a Survey

Designing a survey is a crucial step in getting the information you need. SurveyMonkey offers various features to help you design a survey that is clear, concise, and effective.

Define Your Goal

Before designing a survey, it is essential to define your goal. Your goal should be clear and attainable. For instance, if you want to understand why customers are leaving your business, you can create a goal that says, “I want to better understand why customers are leaving my business at a high clip.”

Choose the Right Question Types

Choosing the right question types is crucial when designing a survey. SurveyMonkey offers various question types, including multiple-choice, rating scales, and open-ended questions. It is essential to choose the right question type that fits your goal and the information you want to collect.

Keep it Simple

When designing a survey, it is crucial to keep it simple. Avoid using jargon or complex language that may confuse your respondents. Use clear and concise language that is easy to understand.

Use Skip Logic

Skip Logic is a powerful feature that allows you to customize your survey based on the respondent’s answers. It is essential to use Skip Logic to keep your survey relevant and engaging for your respondents.

Preview and Test Your Survey

Before sending out your survey, it is crucial to preview and test it. Previewing helps you ensure that your survey looks and functions as intended. Testing helps you identify and fix any issues that may affect your survey’s validity and reliability.

In conclusion, designing a survey is a crucial step in collecting the information you need. By following the above tips, you can design a survey that is clear, concise, and effective.

Collecting Responses

SurveyMonkey offers a variety of tools to help users collect survey responses. In this section, we will explore two key aspects of collecting responses: distributing surveys and managing responses.

Distributing Surveys

To distribute a survey, users can choose from a range of collector options, such as email invitations, web links, or embedding the survey on a website. Each collector has its own set of options that can be customised to suit the user’s needs. For example, email invitations can be personalised with the recipient’s name and include a custom message. Web links can be shortened or customised to make them easier to share.

SurveyMonkey also offers a feature called “Collector Options” that allows users to control how respondents can access and complete their survey. This includes limiting the number of responses per device or contact, allowing anonymous responses, and tracking who has completed the survey.

Managing Responses

Once a survey has been distributed, users can track and manage responses using SurveyMonkey’s reporting tools. These tools allow users to view and analyse responses in real-time, create custom reports, and export data to other applications.

SurveyMonkey also offers a feature called “Response Alerts” that sends notifications to users when a new response is received. This can be useful for quickly following up with respondents or identifying trends in the data.

In summary, SurveyMonkey provides a range of tools to help users collect and manage survey responses. By customising collector options and using reporting tools, users can get the most out of their surveys and gain valuable insights from their data.

Analysing Results

SurveyMonkey provides users with the ability to view and analyze their survey results in real-time. This feature allows users to gain insights into the responses they receive and make data-driven decisions based on the results.

Viewing Survey Results

To view survey results, users can navigate to the Analyze section of their survey. Here, they will be presented with a variety of tools to help them analyze their data. Users can view their results in a variety of formats, including tables, charts, and graphs. They can also filter their results by date, question, and respondent.

SurveyMonkey also provides users with the ability to segment their data using rules. This allows users to analyze their results based on specific criteria, such as demographics or responses to specific questions.

Exporting Data

In addition to viewing their results in SurveyMonkey, users can also export their data to a variety of formats, including Excel, CSV, and PDF. This allows users to further analyze their data using third-party tools or share their results with others.

When exporting data, users can choose which questions and responses they want to include in their export. They can also choose to include open-ended responses and respondent information.

Overall, SurveyMonkey’s Analyze section provides users with a variety of tools to help them gain insights into their survey results. By using these tools, users can make data-driven decisions that can help them achieve their goals.

Advanced Features

SurveyMonkey offers a range of advanced features that can help users get the most out of their surveys. In this section, we will discuss two of the most popular advanced features: Survey Logic and SurveyMonkey Audience.

Survey Logic

Survey Logic is a powerful tool that allows users to create customised surveys that are tailored to the needs of their target audience. With Survey Logic, users can add skip logic, randomisation, and branching to their surveys, which can help to improve response rates and reduce survey fatigue.

Skip Logic is a feature that allows users to skip respondents to a specific page or to a particular question on another page based on the answer they provide in a closed-ended question. This can help to ensure that respondents are only presented with questions that are relevant to them, which can help to improve the quality of the data collected.

Randomisation is another feature that can be used to improve the quality of the data collected. With Randomisation, users can randomly present questions or answer options to respondents, which can help to reduce bias and improve the accuracy of the data collected.

Branching is a feature that allows users to create customised paths through their surveys based on the responses provided by respondents. This can help to ensure that respondents are only presented with questions that are relevant to them, which can help to improve the quality of the data collected.

SurveyMonkey Audience

SurveyMonkey Audience is a powerful tool that allows users to reach a larger and more diverse audience than they would be able to reach using their own contact lists. With SurveyMonkey Audience, users can target specific demographics, such as age, gender, and location, and can also target specific industries or job titles.

SurveyMonkey Audience can be particularly useful for users who are looking to collect data from hard-to-reach or niche audiences. With SurveyMonkey Audience, users can be confident that they are collecting data from a representative sample of their target audience, which can help to improve the accuracy of the data collected.

In summary, SurveyMonkey’s advanced features, including Survey Logic and SurveyMonkey Audience, can help users to create customised surveys that are tailored to the needs of their target audience, improve response rates and reduce survey fatigue, and reach a larger and more diverse audience than they would be able to reach using their own contact lists.

Privacy and Security

SurveyMonkey takes the privacy and security of its users’ data seriously. The company is committed to complying with data protection laws, including the GDPR and CCPA. SurveyMonkey’s privacy policy outlines the data it collects, how it uses that data, and the measures it takes to protect that data.

SurveyMonkey’s data security measures include storing all respondent information in its SOC 2 accredited data centres, which adhere to security and technical best practices. Additionally, SurveyMonkey offers features such as two-factor authentication and single sign-on to help ensure that only authorised users can access user data.

SurveyMonkey also offers privacy features for survey creators, such as the ability to make surveys anonymous and to limit access to surveys to specific email domains. For organisations that handle sensitive health information, SurveyMonkey offers HIPAA compliance features.

Overall, SurveyMonkey’s privacy and security measures are designed to protect its users’ data and maintain its reputation as a trusted brand.

Pricing and Plans

Survey Monkey offers a range of pricing plans to suit different needs. The pricing is based on the number of users and the features included in each plan. The plans are divided into three categories: Individual, Team, and Enterprise.

Individual Plan

The Individual Plan is designed for individuals who need to create and send surveys. It includes features such as unlimited questions and responses, custom branding, and data exports. The plan is priced at £25 per month, billed annually.

Team Plan

The Team Plan is designed for teams that need to collaborate on surveys. It includes all the features of the Individual Plan plus additional features such as team collaboration tools, shared asset library, and advanced data analysis tools. The plan is priced at £25 per user per month, billed annually, and requires a minimum of three users.

Enterprise Plan

The Enterprise Plan is designed for large organisations that need advanced features and custom solutions. It includes all the features of the Team Plan plus additional features such as single sign-on, API access, and custom branding. The plan is priced based on the number of users and the specific needs of the organisation. To get a quote, interested parties need to contact Survey Monkey directly.

Overall, Survey Monkey’s pricing plans are competitive and offer a range of features to suit different needs. The plans are flexible and can be tailored to meet the specific needs of individuals, teams, and large organisations.

Frequently Asked Questions

What are some SurveyMonkey alternatives?

SurveyMonkey is a popular online survey tool, but it’s not the only option available. Some SurveyMonkey alternatives include Google Forms, Typeform, Qualtrics, and SurveyGizmo. Each of these tools has its own unique features and benefits, so it’s important to compare them and choose the one that best fits your needs.

What are the features of SurveyMonkey?

SurveyMonkey offers a range of features that allow users to create and distribute surveys, analyze results, and take action based on those results. Some of the key features of SurveyMonkey include customizable survey templates, a variety of question types, skip logic, survey branching, and real-time reporting. SurveyMonkey also offers integrations with other tools, such as Salesforce and Mailchimp.

Can SurveyMonkey be used for free?

Yes, SurveyMonkey offers a free plan that allows users to create and send surveys with up to 10 questions and 100 responses. However, the free plan does not include all of the features available in the paid plans, such as advanced question types and skip logic.

Does SurveyMonkey offer a student discount?

Yes, SurveyMonkey offers a discount for students and educators. The discount is 25% off the regular price of a paid plan.

What can you do with SurveyMonkey?

With SurveyMonkey, you can create online surveys, quizzes, and polls. You can customize the look and feel of your survey, and choose from a variety of question types. You can also use skip logic and survey branching to create more complex surveys. Once you’ve collected responses, you can analyze the data in real-time and share the results with others.

Are there any free survey tools similar to SurveyMonkey?

Yes, there are several free survey tools that are similar to SurveyMonkey. Some of these tools include Google Forms, SurveyLegend, SurveyPlanet, and Zoho Survey. While these tools may not offer all of the features available in SurveyMonkey, they can be a good option for those on a tight budget.

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