Diamond Platnumz: Tanzania's Most Successful Musician

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Diamond Platnumz is a Tanzanian musician, dancer, and entrepreneur who has gained a massive following in East and Central Africa. Born Naseeb Abdul Juma Issack on October 2, 1989, in Tandale, Dar es Salaam, Tanzania, he is the founder and CEO of WCB Wasafi Record Label, Wasafi Bet, and Wasafi Media. Diamond’s music career began in 2009, and he has since become one of the most successful and influential musicians in Tanzania and the African continent.

Diamond Platnumz’s music style is a blend of Bongo Flava, Afro-pop, and hip hop. He has released several hit songs, including “Number One,” “Nana,” “Marry You,” and “Jeje,” which have garnered millions of views on YouTube. He has collaborated with several African and international artists, including Davido, Tiwa Savage, and Omarion. In 2020, he became the first African artist to reach over one billion views on his YouTube channel.

Key Takeaways

Diamond Platnumz is a Tanzanian musician, dancer, and entrepreneur who has gained a massive following in East and Central Africa.
He is the founder and CEO of WCB Wasafi Record Label, Wasafi Bet, and Wasafi Media.
Diamond’s music style is a blend of Bongo Flava, Afro-pop, and hip hop. He has released several hit songs, collaborated with several African and international artists, and in 2020, became the first African artist to reach over one billion views on his YouTube channel.

Early Life and Background

Birth and Family

Diamond Platnumz, whose birth name is Nasibu Abdul Juma Issack, was born on October 2, 1989, at Amana Hospital in Dar es Salaam, Tanzania. He was born to Mr. and Mrs. Juma and grew up in the western part of Tandale, where he was raised by his grandmother. Diamond Platnumz is a devout Muslim, and his religion has played a significant role in his life and music.

Musical Beginnings

Diamond Platnumz developed an interest in music at a young age. He started singing in primary school and participated in various music competitions. He later joined a choir in a local church, where he honed his singing skills. Diamond Platnumz’s mother, however, insisted that he complete his formal education before venturing into the music industry.

After completing his education, Diamond Platnumz decided to pursue music full-time. He started performing at local events and quickly gained a following in Tanzania. In 2010, he released his first single, “Kamwambie,” which became an instant hit. The success of the song propelled Diamond Platnumz into the national spotlight, and he soon became one of Tanzania’s most popular musicians.

Diamond Platnumz has since released several successful albums and singles, including “Number One,” “Marry You,” and “African Beauty.” He has collaborated with several international artists, including Ne-Yo, Rick Ross, and Omarion, and has won numerous awards for his music.

Overall, Diamond Platnumz’s early life and background played a significant role in shaping his music career. His upbringing in Tandale and his passion for music from a young age have helped him become one of Tanzania’s biggest music stars.

Career and Achievements

Rise to Fame

Diamond Platnumz, born Naseeb Abdul Juma Issack, is a Tanzanian bongo flava recording artist, dancer, philanthropist, and businessman. He started his music career in 2009 by recording his first single “Nenda Kamwambie”. In 2010, he released his debut album “Kamwambie” which gained him recognition in Tanzania and East Africa.

Diamond’s breakthrough came in 2012 with the release of his hit single “Number One”, which topped charts in Tanzania and Kenya. The success of the song led to collaborations with international artists such as Davido, Ne-Yo, and Rick Ross. Diamond has since become one of Africa’s most successful musicians, with a massive following across the continent.

Awards and Recognition

Diamond Platnumz has received numerous awards and nominations for his music. He has won multiple Tanzania Music Awards, including Best Male Artist, Best Song Writer, and Best Male Entertainer of the Year. In 2015, he won the MTV Africa Music Award for Best Live Act, and in 2016, he won the award for Best African Act at the MTV Europe Music Awards.

In addition to his music awards, Diamond has been recognized for his philanthropic work. In 2021, he was awarded the African Entertainment Legend Award for his contributions to the music industry and his efforts to promote social change in Africa.

Notable Collaborations

Diamond Platnumz has collaborated with numerous artists throughout his career. In 2014, he collaborated with Nigerian artist Davido on the hit single “Number One (Remix)”. In 2015, he worked with American singer Ne-Yo on the song “Marry You”. Other notable collaborations include “Waka Waka” with Cameroonian artist, Shakira, and “African Beauty” with American singer, Omarion.

Diamond’s collaborations have helped to further cement his status as one of Africa’s most successful musicians. His ability to work with artists from different genres and countries has helped to expand his fan base and increase his popularity on the global stage.

Personal Life

Relationships

Diamond Platnumz, born Naseeb Abdul Juma, has been involved in a number of high-profile relationships throughout his career. In 2015, he announced his engagement to Ugandan socialite and businesswoman, Zari Hassan. The couple went on to have two children together, a daughter named Latiffah Dangote and a son named Prince Nillan.

However, their relationship hit a rough patch in 2018 when Diamond admitted to fathering a child with Tanzanian model Hamisa Mobetto. This led to a temporary breakup between Diamond and Zari, with the latter taking to social media to announce the end of their relationship.

In 2019, Diamond began dating Kenyan model and musician Tanasha Donna. The couple welcomed a son together in October of the same year. However, their relationship was short-lived, with Tanasha Donna flying back to her home country of Kenya after their separation.

Diamond Platnumz has not been married before, but his relationships have often been the subject of media scrutiny. Despite the controversies, Diamond remains one of the most successful musicians in East Africa, with a large fan base both at home and abroad.

Business Ventures and Endorsements

Entrepreneurial Efforts

Diamond Platnumz is not just a successful musician but also a savvy businessman. He owns a record label called Wasafi Classic Baby (WCB) which has signed talented artists like Harmonize and Rayvanny. He has also invested in real estate, a clothing line, and a chain of beauty salons. His various entrepreneurial efforts have contributed significantly to his ever-growing wealth.

One of his most notable business ventures is the establishment of Wasafi TV and Radio. The media company has been a huge success and has become one of the leading entertainment channels in Tanzania. Diamond Platnumz has also ventured into the food industry with the launch of his own energy drink, Chibu Energy. The drink has become quite popular in Tanzania and is a testament to his business acumen.

Brand Partnerships

Diamond Platnumz has been able to leverage his fame to secure lucrative brand partnerships. He currently endorses a wide range of products and services, including Pepsi, Airtel, iTel, Red Gold, Parimatch, Nice One, Coral Paints, Former Deals, Hollantex, Uber, DSTV, Coca Cola, Vodacom, and Belaire. He earns no less than $30,000 (Sh4.2 million) every month from brand endorsements alone.

Diamond Platnumz has also signed a $5 million distribution deal with African music streaming app, Mziiki, for his record label, WCB. The deal is a testament to his ability to negotiate lucrative business deals and expand his brand beyond the music industry.

In conclusion, Diamond Platnumz is not just a talented musician but also a successful businessman. His various entrepreneurial efforts and brand partnerships have contributed significantly to his net worth and have helped him establish himself as one of the most influential figures in the Tanzanian entertainment industry.

Financial Aspects

Net Worth

Diamond Platnumz is one of the richest musicians in Tanzania with an estimated net worth of $10 million as of 2024. His net worth has been growing steadily over the years due to his successful music career and various business ventures.

Income Streams

Diamond Platnumz has multiple income streams that contribute to his net worth. One of his main sources of income is his music career. He has released several hit songs that have gained millions of views on YouTube and generated significant revenue.

Apart from music, Diamond Platnumz is also involved in various business ventures. He is the founder and CEO of WCB Wasafi Record Label, Wasafi Bet, and Wasafi Media. These businesses have been successful and have contributed significantly to his net worth.

Diamond Platnumz also earns money from brand endorsements and sponsorships. He has worked with several brands, including Pepsi and Vodacom, which have helped him increase his income.

In summary, Diamond Platnumz’s net worth is a result of his successful music career, business ventures, brand endorsements, and sponsorships. He has managed to diversify his income streams, which has helped him maintain his wealth over the years.

Discography

Albums

Diamond Platnumz is a Tanzanian musician who has released several successful albums throughout his career. His debut album, “Kamwambie,” was released in 2010 and featured popular tracks such as “Lala Salama” and “Nenda Kamwambie.” He followed up with “Lala Salama” in 2012, which included the hit song “Number One” featuring Nigerian artist Davido.

In 2014, Diamond Platnumz released “A Boy from Tandale,” which included collaborations with artists such as Omarion, Neyo, and Tiwa Savage. The album featured popular songs such as “African Beauty” and “Waka Waka.”

Diamond Platnumz’s most recent album, “IYO,” was released in 2021. The album includes collaborations with artists such as Focalistic, Mbosso, and Lava Lava. The album features popular tracks such as “Kamata” and “Ntashinda.”

Singles and Hits

In addition to his successful albums, Diamond Platnumz has released numerous hit singles throughout his career. Some of his most popular songs include “Number One,” “Nana,” “Marry You,” and “African Beauty.”

Diamond Platnumz has also collaborated with several other artists on hit songs, including “Kwangwaru” with Harmonize and “Waka Waka” with Rick Ross.

Overall, Diamond Platnumz has established himself as one of the most successful and popular musicians in Tanzania and the African music industry. His unique sound and collaborations with other artists have helped him gain a wide audience and maintain his success over the years.

Public Image and Influence

Media Presence

Diamond Platnumz has a strong media presence both in Tanzania and internationally. He has been featured in numerous publications and media outlets, including Forbes, NPR, and The Guardian. In addition to his music, he is known for his fashion sense and has been featured in fashion magazines such as GQ and Vogue.

Diamond Platnumz has also been the subject of controversy in the media. In 2018, he was arrested for posting explicit content on social media. He has also been criticized for his lyrics, which some have deemed inappropriate.

Influence on Music

Diamond Platnumz has had a significant influence on the music industry in Tanzania and beyond. He is credited with popularizing the bongo flava genre, which combines elements of hip-hop, R&B, and traditional Tanzanian music. He has also collaborated with numerous artists from around the world, including Rick Ross, Neyo, and Omarion.

Diamond Platnumz’s music has been praised for its catchy beats and relatable lyrics. Many of his songs touch on themes such as love, heartbreak, and the struggles of everyday life. His music has also been a source of inspiration for many young artists in Tanzania and beyond.

In addition to his music, Diamond Platnumz has also been involved in philanthropic work. He has donated money to causes such as education and healthcare, and has established a foundation to support young artists in Tanzania.

Overall, Diamond Platnumz’s public image and influence are a testament to his talent and hard work. Despite the controversies and challenges he has faced, he has remained a popular and influential figure in the music industry.

Frequently Asked Questions

What are the latest hits by Diamond Platnumz?

Diamond Platnumz has released several hits in recent years, including “Jeje,” “Baba Lao,” “Waah!,” and “Kanyaga.” His music often features collaborations with other popular artists from across Africa and beyond.

How can I download Diamond Platnumz songs and videos?

Diamond Platnumz’s music is widely available for download and streaming on various online platforms, including Apple Music, Spotify, and YouTube. Users can purchase his music on iTunes or Amazon Music, or stream it on popular music streaming services.

Who is currently married to Diamond Platnumz?

As of 2021, Diamond Platnumz is not married. However, he has been in several high-profile relationships, including with Zari Hassan and Tanasha Donna.

How many children does Diamond Platnumz have?

Diamond Platnumz has several children. He has two children with Zari Hassan, and two children with Hamisa Mobetto. He also has a child with Tanasha Donna.

What is Diamond Platnumz’s nationality?

Diamond Platnumz is a Tanzanian musician and recording artist. He was born in Tandale, Dar es Salaam, Tanzania.

What are the typical performance fees for Diamond Platnumz at concerts?

Diamond Platnumz is one of the most popular musicians in Africa, and his performance fees can vary widely depending on the venue, location, and other factors. However, according to some sources, his fees can range from tens of thousands to hundreds of thousands of dollars per show.

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Diamond Platnumz: Tanzania’s Most Successful Musician